About the Founder

Mike Luekens

My career progression: Education Research → Assessment Development → Business Analytics → Executive Leadership → AI Engineering → AI in Education.

My goal in founding DirectEd: To empower educators to leverage AI as a force multiplier, enabling more and better time on proven teaching and learning strategies, measured by student performance outcomes.

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"What are three important, realistic things a teacher could do differently to help you or kids your age learn better?"

I texted this question recently to my two sons. Both attended Massachusetts public schools K-12, as I did. My oldest quickly fired back three ideas:

"Having two teachers in the room is a huge help to everyone's learning"

"Teachers providing sheets that are designed for taking notes for the lesson that day"

"Providing a schedule to everyone of the due dates of projects/assignments/exams at the start of the year"

Let's start with #2 and #3, since they're easier. A good, thoughtful syllabus, refined every semester, with materials for note taking pre-developed and distributed to students each week, seem like pretty reasonable requests to me. But doing this type of planning work well takes both time and skill. On top of everything else, planning and prep work takes up a lot of time. Time that teachers never have enough of.

Now onto his #1 item, which is funny because I asked about things "a" teacher could do…

Would two teachers in every classroom help with planning and prep? Absolutely! Could it help improve learning for the students in those classrooms? Of course! Is it feasible to think we'd ever get to a point where all communities can afford to put two teachers in every classroom? Of course not! Not even close. Different types of team or shared teaching can absolutely contribute to better learning. But any practical education administrator knows that putting two teachers in classrooms is prohibitively expensive at any type of scale, with a few exceptions.

It would be easy to dismiss the suggestion — it's just not realistic. But it begs other important questions:

"How can we provide more support to every single teacher in every single classroom, in a way that's far more efficient and cost-effective than hiring?"

"How can we empower every single teacher to focus more time on instruction, using the same tools and resources that are already available to us?"

My younger son followed up with his ideas a few hours later:

"Building better connections with the students; when students have good connections with teachers they care to listen and learn more"

"Behavior should be part of the class grade because if you're focused on not getting distracted or talking to people you will be more focused on learning"

"More class participation so everyone can be involved more"

Again, these suggestions make sense, but all require time, effort, and skill by teachers.

"Can AI help?" … "Sure, AI can probably help." … "Ok, but how?"

I founded DirectEd to answer that question. AI, when used well, can be a force multiplier. We help educators use AI well, multiplying teaching capabilities and supporting more and better time focused on what actually matters: teaching, learning, and student outcomes.

I'm currently scheduling district engagements for 2027. I'm personally involved in each one — building the diagnostic and the planning assistants, leading Build Day, and training and supporting the district's own coaches, who lead the work in their schools. Feel free to reach out for a diagnostic or an initial conversation.

Mike Luekens
Mike Luekens
Founder, DirectEd

Founder Background

Education Research

DirectEd's work is grounded in data, research, and measurement. That's where I started.

American Institutes for Research
Research Analyst
Managed AIR's work on the federal Schools and Staffing Survey (SASS), the largest K-12 education survey in the U.S., with NCES and the Census Bureau.
Measured Progress (now Cognia)
Program Manager, Client Services
Managed the full statewide assessment cycle for Utah's high-stakes testing program, with a longtime MCAS developer.
George Washington University
M.A., Education & Human Development (Education Policy)
Student commencement speaker; full doctoral research methods and statistics sequence.
New York University
Doctoral Research Assistantship
Ph.D. coursework in Public Administration (Wagner School); research at NYU's Institute for Education and Social Policy.
Wake Forest University
B.A., Sociology
Magna Cum Laude. Phi Beta Kappa.
Published research
Teacher attrition and mobility (NCES / U.S. Dept. of Education). Charter school autonomy and teacher qualifications (Teachers College Press / Columbia). Small high school effectiveness (NYU).

AI & Business Leadership

I led effective business teams for years, and have directed AI to deliver team-like results daily for the last two years. I've built and learned with the tools I'm asking districts to trust.

Liberty Mutual / Safeco
VP & Senior Director · 17 years
Led underwriting, operations, product management, and service delivery across several segments of a Fortune 100 insurer, managing teams of several hundred and accompanying multi-million $ budgets.
NE Provenance neprovenance.com
Founder & Engineer
Built an AI-native property intelligence platform covering 4.7M New England properties and including >1B data points from >140 independent sources — the data engineering behind the DirectEd diagnostic.
QuestionCraft questioncraft.ai
Founder & Engineer
Built on a 185-page research synthesis — the questioning research foundation behind the DirectEd framework.

Administration & Instruction

In addition to education research, I've seen our K-12 system through a few different lenses, all of which inform DirectEd's approach. I'm also a dad, and saw first-hand how the 2020 pandemic impacted students — my boys were 10 and 12 at the time.

Newburyport, MA School Committee
Elected Member (prior service)
Chaired the Subcommittee on Curriculum, Instruction, and Accountability — the three domains this framework addresses.
Institute for Educational Leadership (IEL)
Education Policy Fellow
Year-long national fellowship with high-potential district leaders, teachers, and education professionals in Washington, DC.
Academy of Hope
Instructor
Taught social studies to adult learners preparing for the GED in Adams Morgan, Washington, DC.
Youth Baseball
Coach & Little League Board Member
Volunteered to coach and umpire youth baseball games over 10 years, supporting the Pioneer League (Newburyport, MA) and Little League (Kirkland, WA, board member & safety director).

Let's talk about your district.

Request a free diagnostic, ask a question, or tell me what your district is facing.

Get in Touch

or email mluekens@directed.pro